This project was part of an internal Publicis Sapient Studio initiative, where six design teams explored how global brands could embrace sustainability through experience design. Our team was assigned Adidas, and I took the lead on UX direction and design strategy shaping how sustainability and co-creation could come alive in a digital journey. We stood out among the six competing teams and were awarded 1st Runner Up for our concept.
Consumers today care deeply about sustainability, yet most fashion experiences don’t help them understand the impact of their choices. Our goal was to reimagine Adidas’ digital presence transforming it from a product-driven platform into an engagement space for conscious co-creation.
To ground our concept, I led a mix of trend scans, desk research leveraging AI, and conversation with domain expert within PS to learn how people perceive “sustainable fashion.”
Increased use of sustainable materials like recycled polyester, organic cotton and sustainable leather.
Committed to reducing emissions by 30% by 2030, aiming for carbon neutrality by 2050.
Materials and products are reused, recycled at the end of their lifecycle. Eg. Futurecraft Loop.
Fair labour practices, responsible sources of materials, improved working conditions in supply chains.
Integrating sustainability into the Adidas experience while enhancing personalization for users: how can we combine these two ideals to create an innovative and eco-friendly approach to sportswear?
During our early research and brainstorming, we identified the United States as the primary market to focus on. It is one of the most profitable regions for Adidas, powered by a massive Gen Z population of nearly 67 million.
Meet Taylor Haynes, a 24 year old marketing professional who loves sneakers and values eco-friendly living. She wants to buy consciously but feels disconnected from the real environmental story behind her products.
We envisioned AdiGreen, a digital experience that allows users to co-create their own sustainable sneakers. Every design decision from materials to packaging shows an immediate reflection of its environmental impact. It’s not just customization; it’s co-creation with purpose.
Educate and empower users with the right information.
Increased transparency regarding sustainability value of materials
Inculcate sustainability seamlessly in the digital experience & buying behaviour.
Increased personalisation, availability of sustainable choices for the user
Leading this project taught me that design for sustainability is about behavior, not just features. The experience of collaborating across disciplines and being recognized as 1st Runner Up reinforced my belief that purpose-driven design can be both engaging and commercially relevant.
“AdiGreen remains one of my favorite explorations of how UX can turn awareness into action.”
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