Pargo is a cultural platform designed to connect the growing Indian diaspora through curated content, events, and art. The challenge was to modernize the outdated version into a sleek, scalable product that could attract both users and investors.
I led the project from start to finish connecting stakeholders, designers, and developers to move the vision forward. My responsibilities includes
Because this project was an enhancement of an existing product (not a long research program), I used a lean research approach to validate assumptions quickly and drive design decisions.
Reviewed the existing app to identify UX & visual gaps.
Aligned business & product priorities with stakeholders.
Quick benchmarking against relevant cultural and content platforms to identify common patterns and opportunities.
Informal 15-user walkthroughs / guerrilla tests on key flows to validate high-impact pain points.
Reworked navigation and information architecture to surface events & creators first.
Focused MVP on event discovery, featured artists, and easy content consumption.
Introduced a cohesive visual system to improve credibility and engagement.
Scoped a POC that could be built quickly and used to attract investment.
The Indian diaspora, a vast and vibrant global community, boasts a rich artistic heritage passed down through generations. Millions of diaspora artists worldwide are dedicated to preserving and expressing their cultural identity across various art forms, including visual arts, music, dance, and literature. The online arts and culture space is witnessing exponential growth, fueled by the widespread adoption of digital tools and platforms.
Reviewed the old platform to identify usability issues and modernization opportunities.
Scoped essential features for the MVP, balancing impact with delivery feasibility.
Guided designers and developers through sprints, ensuring timely delivery.
Aligned design, tech, and business goals throughout the process.
The revised IA consolidates multiple content types under a single Discovery Hub while maintaining modular sections for scalability.
The first version of lo-fi wireframes allowed me to run early usability tests and discover the priority revisions that need to be implemented ASAP. That decreased the number of iterations to the later versions with all effort being put into creating the hi-fi interface.
Designed a modern interface that reflects Pargo’s vibrant and culturally rich identity. After several iterations and refinements, the final high-fidelity UI captures the brand’s warmth and authenticity while ensuring a polished, engaging user experience.
“Where distance separates, Pargo keeps the Indian diaspora connected to through art and culture.”